Burgers and Co

Dowins was approached by Burgers and Co, a fast food brand, to develop a full-scale brand identity design and packaging design for all their merch and product items. The project included everything from the logo and visual identity to the design of the packaging for the burgers, fries, and other menu items.

Dowins started by conducting market research to understand the brand’s target audience and competitors. Based on the insights gathered, they developed a branding strategy that reflected the brand’s personality and values.

The team then created a new logo and visual identity system that communicated the brand’s messaging effectively. They also designed packaging for all the products that were not only visually appealing but also functional and practical for fast food service.

Dowins also developed a range of merchandising materials such as menu cards, take-away bags, cups, napkins, and signage to create a consistent brand experience across all touchpoints.

The end result was a cohesive and distinctive brand identity that reflected Burgers and Co’s unique personality and values. The packaging design and merchandising materials were carefully crafted to enhance the customer experience and improve brand recall.

Overall, Dowins’ full-scale brand identity design and packaging design for Burgers and Co was a success, helping the brand stand out in a competitive market and attract new customers.

ClientBurgers and CoServiceIdentity Design, Packaging PositionYear2021