Packaging Positioning
What is Packaging Positioning?
Packaging positioning is the process by which brands approach the design and development of the physical form of their product in a view to attract their target client, create a mental space for their product or service in the minds of customers. This involves the delicate process of defining the look and feel of the brand packaging touch points, which include but not limited to Colors, icons, messaging, texture, patterns and typography. Over the years research and insights has shown that the environment around the product or service affects how the customer engage with various products in the market. And this has gone on to determine the amount of market share a business can acquire.
Why you need Packaging Positioning?
With the ever so competitive market landscape in today’s world, businesses are in crowded competition and each product requires the capacity to stand out from the competition. Many may result to promotions as the quickest way to improve customer acquisition and sales whilst this is a good strategy this does not always represent a sustainable business strategy, as the pop culture reference goes, “How Low can you go”. Paired with other well-crafted business strategies promotions can be a good strategy, especially when it’s accompanied by properly well-crafted packaging positioning strategy which can help the product stand out and be perceived as unique.
Basic steps to developing and
Packaging Positioning Strategy
The start of any strategic development process is the discovery phase. Our team invest time and resources into research and insights into the understanding of your brand and familiarization of your brand’s goals and mission.
Looking at your brand promise and ideology concerning sustainability. We look into your industry, research the operational ideologies and analyse the nuances of working within the industry ecosystem. After the discovery phase, we can now move forward to determine how the goals impact your packaging. We consider the following:
Safety
Look into the risk to your customers and consumers that intend to make use of the products
Functionality
Materials used to manufacture the packaging and its ability to retain and keep the content preserved and presentable
Usability
Quickly open, close and dispose the packaging
Differentiation
The ability to stand out and be unique for the packaging to its competitors
Brand Recognition
The ability of your packaging to retain the look and feel of it parents brand.
Messaging
Tone of voice, and communication style of your brand.
Quality Enforcement
Maintaining the packaging quality and integrity of its content from the production to the consumer via every interaction during its supply chain and life cycle.
Cost and Profit
Understanding the financial investment involved in the design, development and packing of your product. Being able to maintain cost and create profit in this is vital
Strategy for Brand Building
With the insights outlined, we would look into how to effectively build the brand around these overall brand insights. We know that visual goes a major way towards ensuring your product not only makes it to shelf but also in to the hands of your target customers. No matter what industry your business belongs to, ranging from wine, perfume, apparel, fast food, drinks and smoothies etc. An overall successful packaging design is very much dependent on how your visuals is able to connect to your consumer on an emotional level. This all comes together to sellability of your product packaging. How much attention of the consumers can it capture and convert them to buying customers.
- Simple and direct
- Clear brand messaging information structure
- Highlight your features and unique selling points
- Taking advantage of visual elements like color, shape, imagery and words etc
Packaging positioning is a result of strategic positioning
Every impactful initiative is a product of strategy and discovery. Investing resources into research and communication would increase the efficiency of the sales and marketing of your product.
Thinking of an exciting project
Are you looking to build that next exciting idea of yours? Let Dowins help you build that dream of yours
Thinking of an exciting project
Are you looking to build that next exciting idea of yours? Let Dowins help you build that dream of yours
Amazing packaging design for your product
- Choose from 3 unique packages
- Step by step support
- A professional designer
- 100% Money back guaranteed
The great design is just a click away
Great packaging will make your product pop. Get a custom packaging design, and our designers will create something gorgeous you’ll love.
₦25,000
Silver
- 5 Packaging
- 2 Options Design
- Dielines Template
- 3D Mock-up
- Raw files (AI & PDF)
- Print Ready File
- 4 - 6 days Delivery
₦40,000
gold
- Silver Logo Design
- 2 Packaging
- 2 Options Design
- Dielines Template
- 3D Mock-up
- Raw files (AI & PDF)
- Print Ready File
- 5 - 7 days Delivery
₦100,000
platinum
- Gold Logo Design
- 5 Packaging
- 3 Options Design
- Dielines Template
- 3D Mock-up
- Raw files (AI & PDF)
- Print Ready File
- 24/7 Support
- 5 - 7 days Delivery
- Top Level Designer
FAQs
Everything you need to move to production. Your product packaging design will be delivered in the correct formats based on your stated needs.What will I get with my package design?
Plus, you’ll get the full legal copyright, so the design will be all yours.
Anything, really! We’ve already done thousands of unique product packaging designs for boxes, bags, packets, tubes.
Not sure what you want need? Choose “Other” in the design brief and mention you’re open to suggestions. Our professional designers can handle all of your product packaging design needs.
It’s an extra service we provide when you purchased a gig. It will show you how the final product looked like. Also you can publish this image on your website or your favorite online store.
Yes. We offer a 100% money-back guarantee within 60 days of payment on all Design, You can also call us anytime to help you rewrite your brief, reopen your contest to ensure you get a good result and help you pick a winning design. Remember, if we refund you, you aren’t legally entitled to use any of the designs submitted to you.
A dieline template is a flattened outline of your package with all of the cutlines and folds required for printing. We give you a dieline template at the end of the design so they can product the final files to suit your chosen printer or manufacturer.
Always try to revise any project the fast as possible, but the average revision execution and delivery takes approx 6-10 hours, more or less. In any case, please be patient because quality always requires some time!
Still need help?
Further before proceeding; please contact our customer support.
Our kind happy and humble customer support team would love to answer your question.
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